Support your child's journey towards overall growth & development

 

Scientifically formulated with prebiotics & 15 key nutrients.

Importance of Key Nutrients

brain development icon

 

Brain Development

DHA helps to support brain development1. Gangliosides helps to form brain cells connection2.

body defence icon

 

Body Defense

Study showed that Probio DR10TM~ & Prebiotic reduce 35% respiratory infection & fever days4 

Anmum Essential Gold contains no added sugars

 

No Added Sugars**

Provide more nutrients with no added sugars for overall growth.

What Our Customers Have To Say

ratings

 

"My 2 year old child previously could not accept any formula milk because he was fully breastfed. I recently gave him some Anmum Essential Gold to try and he liked it so much. Maybe the taste was acceptable for him."

- Ngang Siew Ping

ratings

 

"My girl has taken this brand up until now and loves it so much that she refuses to change to another milk. Now she is 5 and I am trying to change her to Essential Gold for her to get more nutrition. She has a good appetite, stays healthy, and gets sick less often. She really likes this milk and keeps asking me whether she can keep taking it until she is 10."

- Lim Phei Wei

ratings

 

"Anmum Essential Gold is a good product. My child has good digestion after changing to Anmum Essential Gold."

- Muhammad Hafizuddin bin Zool Bakree

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Product Information

Skimmed Milk Powder (Cow's Milk), Coconut Oil, Inulin, Buttermilk Powder* (Cow's Milk), Docosahexaenoic Acid (DHA) from Fish Oil, Oligofructose, Flavouring Substance, Bifidobacterium lactis HN019 (Probio DR10™), Minerals (Ferric Pyrophosphate, Zinc Sulfate, Potassium Iodide), Vitamins (Vitamin E Acetate, Vitamin D3, Niacinamide, Vitamin A Acetate, Pyridoxine Hydrochloride, Thiamine Hydrochloride, Vitamin K1, Folic Acid, Vitamin B12), Emulsifier (INS 322, Soya Lecithin). Additives are of plant and synthetic sources.

* Source for Milk Fat Globule Membrane (MFGM)

Nutrients

Per 100g

powder

Per serving

(36g powder)

Energy

428 kcal

154 kcal

 

1796 kJ

 646 kJ

Protein

27.4 g

 9.9 g

Essential Amino Acids

10.0 g

3.6 g

Carbohydrate

44.3 g

15.9 g

Total sugars

43.5 g

15.7 g

Lactose^

43.5 g

15.7 g

Added sugars

0.0 g

0.0 g

Sialic Acid (SA)

190.0 mg

68.4 mg

Dietary fibre

 3.75 g

1.35 g

Fructo-Oligosaccharide (FOS)

0.28 g

0.10 g

Inulin

3.47 g

1.25 g

Fat

14.8 g

 5.3 g

Monounsaturated fatty acid

0.3 g

0.1 g

Polyunsaturated fatty acid

0.2 g

0.1 g

Linoleic acid*

43.0 mg

15.5 mg

α-linolenic acid*

13.3 mg

4.8 mg

Docosahexaenoic Acid (DHA)

138.9 mg

50.0 mg

Saturated fatty acid

13.0 g

4.7 g

Trans fatty acid

0.10 g

0.04 g

Phospholipid

320 mg

115 mg

Gangliosides

11.0 mg

4.0 mg

Total Sphingomyelin

77 mg

28 mg

Bifidobacterium lactis HN019 (Probio DR10™)

1x10cfu

3.6x10cfu

Vitamins:

 

 

Vitamin A

278 µg**

100 µg**

Vitamin D

8.5 µg

3.1 µg

Vitamin E

3.9 mg***

1.4 mg***

Vitamin K1

9.0 µg

3.2 µg

Vitamin C

33.0 mg

11.9 mg

Thiamin

0.3 mg

0.1 mg

Riboflavin

1.4 mg

0.5 mg

Niacin

3.3 mg

1.2 mg

Vitamin B6

0.3 mg

0.1 mg

Pantothenic acid

1.9 mg

0.7 mg

Folic acid

64 µg

23 µg

Vitamin B12

1.9 µg

0.7 µg

Biotin

20.0 µg

7.2 µg

Choline

96.0 mg

34.6 mg

Minerals and other nutrients:

 

 

Calcium

775 mg

279 mg

Phosphorus

648 mg

233 mg

Magnesium

79 mg

28 mg

Iron

5.5 mg

2.0 mg

Zinc

4.7 mg

1.7 mg

Iodine

57 µg

21 µg

Selenium

6.9 µg

2.5 µg

Sodium

306 mg

110 mg

Molybdenum

16.0 µg

5.8 µg

Anmum™ Essential Gold provides More Nutrients with No Added Sugars**

Key Nutrients / Ingredients

AnmumTM Essential Gold

Brand E

Brand S

Brand A

Gangliosides

N/A

N/A

MFGM

N/A

N/A

DHA

Sphingomyelin

N/A

Sialic Acid

N/A

N/A

Probio DR10TM~

N/A

N/A

N/A

Added Sugar

Absolutely no added sugars**

Added lactose, corn syrup solids

Added lactose

Added lactose

Frequently Asked Questions

AnmumTM Essential Gold Step 3 and Step 4 are scientifically formulated for children 1-3 years old and 4-9 years old respectively, which contains:  

  • The highest DHA level among major brands of formulated milk powder for children currently in the market; that helps meet the experts’ recommendation, Gangliosides, MFGM, Sphingomyelin, sialic acid, and choline.
    Studies showed that gangliosides help in brain cell connections while Sphingomyelin helps in the formation of myelin sheath on the brain cells for faster brain cell connections.
  • Probio DR10TM (Bifidobacterium lactis HN019) and prebiotic. Study has shown that both Probio DR10TM and prebiotic reduced respiratory infection by 35% and fever days in children.     

 

While AnmumTM Essential Step 3 is scientifically formulated for children 1-3 years old, and Step 4 is scientifically formulated for children 4-9 years old. AnmumTM Essential contains:

  • DHA, Gangliosides, MFGM, Sialic and 

  • Prebiotic & 15 key nutrients 

 

Both AnmumTM Essential Gold and AnmumTM Essential has no added sugars. Both of these products provide your child/children the nutrients that he/they need without unnecessary add on. 

The serving size for AnmumTM Essential Gold Step 3 is 32g whereas AnmumTM Essential Gold Step 4 has a serving size of 35g. Both serving sizes are to cater for the nutritional needs of children from different age groups.

We give full assurance that all the products we manufacture, distribute, and import into Malaysia have been certified Halal by the Department of Islamic Development Malaysia (JAKIM), and relevant International Halal Certification Bodies that are recognised by JAKIM. We have also been certified with the FSSC22000 from SGS, GMP from Ministry of Health Malaysia (MOH) and Veterinary Health Mark (VHM) Malaysia.

The health benefits of each probiotic are strain specific. We don’t speak for other brands. However, for our Probio DR10TM (Bifidobacterium lactis HN019), study has shown that taking Probio DR10TM together with a prebiotic has helped reduced respiratory infection by 35% and fever days in children.

As shown in Nutritional Information Panel (NIP), 1 serving of AnmumTM Essential Gold Step 3 provides 32 million (3.2 X 107 cfu) of Probio DR10TM (Bifidobacterium lactis HN019) while Step 4 provides 35 million (3.5 X 107 cfu) of Probio DR10TM.

To ensure a smooth transition, we recommend a gradual change in order to give time to your child’s body to adjust to the new formulated milk powder for children:

 

Switching Guide

Be patient when offering new foods, as it may take 10-15 times to increase acceptance6.

 

Feed 1

Feed 2

Feed 3

Day 1-2

Brand X~

AnmumTM Essential Gold

Brand X~

Day 3-4

AnmumTM Essential Gold

AnmumTM Essential Gold

Brand X~

Day 5 onwards

AnmumTM Essential Gold

AnmumTM Essential Gold

AnmumTM Essential Gold

~Current Formulated Milk Powder for Children

6. Zero to Three. (2010). How to handle picky eaters. Retrieved from: https://www.zerotothree.org/resources/1072-how-to-handle-picky-eaters

 

Note: 

  • Always ensure your child is in the good health before switching the product. 

  • Monitor closely your child’s progress.

DHA stands for Docosahexaenoic Acid which is a type of Omega 3 fatty acid which can be found abundantly in the brain. Study also showed that DHA is important for brain and eyes development. Whereas Gangliosides is highly concentrated in the brain, particularly the part that is responsible for complex thinking, planning and decision making. Study also showed gangliosides help in brain cell connections which is important for learning and memory.

Yes, the newly improved AnmumTM Essential Gold still comes with no added sugars. If there is any added sugar in the formulation, it will be declared in the ingredient list. We are proud to share with you that among the major brands AnmumTM Essential and AnmumTM Essential Gold are the first formulated milk powder for children with no added sugars in the market currently.

~Bifidobacterium lactis HN019

*With proper stimulation and good nutrition.

**Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are define as 'sugars' and 'added sugars' under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances.

#Compared to the product label of major brands of formulated milk powder for children as of July 2023.
▲▲FAO/WHO recommends daily DHA intake of 10-12mg/kg/day for children 12-24 months, 100-150mg/day of DHA + EPA for children 2-4 years old and 150-200mg/Day of DHA + EPA for children 4-6 years old. FAO. (2010). Fats and fatty acid in human nutrition: Report of an expert consultation, Rome Italy: FAO.

▲35% reduction is applicable to respiratory infection only.

References:

  1. Kuratko et al. (2013). Nutrients. 5, 2777-2810
  2. Mulder et al. (2022). Curr. Dev. Nutr. 6 (7),nzac099
  3. Palmano et al. (2015). Nutrients. 7, 3891-3913.
  4. Sazawal et al. (2010). PLoS ONE. 5(8): e12164.
  5. Lauritzen et al. (2016). Nutrition. 8(1), [6)
  6. Troullos et al. (2014). J Med Internet Res. 16(6), e144.
  7. Craig et al. (2010). BMJ. 340, C1594.